Digitial Marketing

Coimbatore, Tamil Nadu   |   Full time

Responsibilities and Duties:

  • Direct the design, development, and implementation of digital marketing campaigns to enhance brand awareness.
  • Own strategic direction, implementation, performance measurement & evolution of consumer programs within social & digital channels to incite user acquisition, consumer retention, engagement, win-back & advocacy.
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Work with content publishing team to ensure SEO best practices are properly implemented on all pages.
  • Be actively involved in SEO efforts (keyword, image optimization etc.).
  • Perform reporting analysis of campaigns & develop recommendations to optimize future performance.
  • Evaluate product, service offering, traffic, landing page quality, content, design, security, demographics of prospective customers when determining keywords and campaigns.
  • Develop and manage email templates, newsletters, and outreach campaigns.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption.

Required Experience & Skills:

  • Basic knowledge of paid search & ability to run pay-per-click campaigns.
  • 4-6 years of digital marketing experience, with a significant part of that being hands-on experience with SEO.
  • Proven experience with online marketing tools and website analytics tools (e.g, Google Analytics, Site Catalyst, Web Trends) and social media ads campaign.
  • Be highly motivated, able to act independently, and possess process strong management skills.
  • Ability to lead cross functional teams; manage complex projects.
  • Hands-on knowledge and proven track record of delivering qualified traffic from both an acquisition and conversion standpoint.
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • Exceptional written and spoken communication.
  • Bachelor’s degree in marketing, communications, or related field.

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